Can you Generate Loads of Leads for FREE on Craigslist?
Yes, you can!
Step 1: Create An Account
This is the easiest step by far, but it is critical for getting the best results, which you can track as well.
All you need to do is go to Craigslist.com and click on the login button. On the next page choose between an already existing account or, if you don’t already have one, click on the area that says “Don’t already have an account”.
Just fill in your information, and you’ll be sent an email
to confirm the account. Once you receive the email, click on the link in it
and voila- you have an account that you can start utilizing.
Step 2: Pick Your Campaign
Here is what I mean by picking a campaign:
If you are going to generate leads on Craigslist, you need to do it with a purpose.
You need to choose the kinds of leads that you are looking to work with.
Here are some ideas: foreclosure buyers, lease option buyers,
apartment building buyers, luxury home buyers, first-time home buyers,
buyers in a particular school district- you get the idea.
Step 3: Create Your Campaign
This step can be a little time consuming (really only 30-60 minutes),
but the good thing is once you are done, it’s done for good.
You may want to go back from time to time and tweak a few things,
but most of the work is complete.
Here is how to create a campaign for Craigslist lead generation:
Once you have picked your campaign, you then need to create several
different ads to post and generate traffic. Craigslist doesn’t allow you to
post the same ad over and over, so you’ll need several different posting titles
and posting descriptions (you’ll also want variations for the
location and price boxes as well).
By creating different titles and posts, it allows you to post frequently,
which allows you to consistently drive traffic to your landing page or
squeeze page (never send the traffic to your main Web page) or to e-mail or call you!
Step 4: Implementation – Posting Your Ads
Here is where the rubber meets the road:
Now that you have your campaigns created you need to start posting.
I recommend you post twice a day during the week and at least once a day on
the weekends. You will want to be posting when there is a lot of traffic
on Craigslist because the longer your ad is up, the farther down the page it goes.
So you probably don’t want to post at 5 in the morning since it’s not likely
that many home buyers are surfing Craigslist at that time.
Now it becomes critical to be consistent in posting your ads.
This literally takes just a couple of minutes a day, but it will become one
of those things that after some time becomes a bore to do.
If you really can’t stay diligent with it, have your assistant (if you have one)
do them for you or you could even hire one of your kids to do it as well.
I know I am stating the obvious here, but if you don’t post,
you won’t get leads, so make sure you stay consistent.
Step 5: Follow Up
Here is where it starts to get exciting:
Depending on the information you collect from the leads, you may be able to
follow up in several ways.
If you are just collecting name and e-mail, obviously that means your
only form of follow up will be through e-mail.
If you are collecting phone numbers, which I would recommend, then you
can make outbound phone calls.
If you are able to collect full contact information including an address,
I would highly recommend sending a sales piece, ideally
a sales letter enticing them to work with you as a client.
Your follow up must also be consistent and scripted.
If you are offering a free list of homes, whether they be fixer uppers
or foreclosures etc, make sure you are regularly sending out the list.
For example, in my business I send my free lists to my leads every Thursday morning.
This does several things- keeps me on a schedule and creates an
expectation from the buyers that they’ll be getting their new list each Thursday.
In order to get maximum response from your list, you need to make different
offers to them.
Here are some ideas for offers you can make to get them to
raise their hand to work with you:
Teleseminars, home tours, group open houses, live seminars, etc.
Step 6: Track & Improve
The last step is the least glamorous, but might be the most important of all.
You need to be tracking your ads and results from the start.
If you don’t track them, you’ll have no idea what’s working and what isn’t.
Here are some of the things you need to track- which ads are getting
the most responses, how well your landing page is converting,
how many leads you are getting daily, how many leads turn to clients,
how many leads open your emails, and much more.
Now this part of the business isn’t much fun, but you can only
improve what you track and if you aren’t tracking this information
you have no way of improving your results.
As our agent you can download the Craigslist Marketing “Cheat Sheet” and
have access to the online workshop on How to Generate Loads of Leads
Each Month on Craigslist.
Become an Agent with Florida Connects and we ensure that you will get the
tools needed in order for you to become successful.
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